Industry Context
Data is a valuable resource and banks have arguably more data with greater value than any other industry. This is because banks process more significant transactions for clients than other industries, offering them unmatched insight into consumer needs.
Uses for data include: Detecting fraud, finding new customers, making lending decisions, offering new products to current customers, and learning more about how consumers interact with the bank to improve services.
Many banks, however, aren’t doing enough to take full advantage of their data. This is often due to the use of outdated technologies that make data difficult to access and process.
