A Global Performance Marketing Solution Organization:
Industry: Telecom & Media
Delivery Center: Brazil
Industry: Telecom & Media
Delivery Center: Brazil
Companies that provide performance marketing solutions depend on AI, hyper-personalization, and omni-channel strategies to create value for their customers.
The ability to manage user-specific interactions at scale and ensure engagement by reaching out with personalized messages at the optimal moment, is a key element of delivering personalized, omni-channel experiences.
The client is a global performance marketing solution provider powered by AI and data, that helps brands acquire and retain customers.
The client required a scalable solution for their marketing messaging system to support new product requirements and the expansion of their platform and user base. They faced significant challenges due to high error rates in their message sending workflow. Additionally, the system was experiencing message loss due to insufficient fault-tolerance capabilities, leading to decreased customer engagement and potential revenue loss.
Encora re-engineered the client's messaging system by converting it into an asynchronous microservices architecture. The services provided by Encora include:
The new Message Sending System engineered and implemented by Encora significantly reduced errors and increased the message send rate capacity from 1,000 to 5,000 messages per second, enhancing overall performance. The engagement resulted in:
Client Success Stories
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+1 669-236-2674
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Santa Clara, CA
+1 (480) 991 3635
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