Unifying Digital Platforms

Industry: Telecom & Media

Delivery Center: India

Industry Context

Social networks, whether websites or apps, facilitate connections and information sharing among users and organizations. A significant industry shift has occurred towards mobile devices, prompting platforms to prioritize mobile-friendly interfaces. As a result, mobile usage has skyrocketed, with many platforms reporting over 90% of users accessing services through mobile devices. To remain competitive, social networking platforms introduce new features regularly, requiring clients to adjust their strategies to align with evolving trends and user preferences.

Client Challenge

The client is a startup aiming to disrupt the way coaches recruit players in youth soccer digitally. It enmeshes popular features of social media platforms and applies them to youth football. The client sought to create a unified and safe digital platform to spotlight youth soccer talent to match coaches and scouts to players efficiently. Their key objectives included building a customer-facing application with established technology, establishing a scalable infrastructure for future growth, enhancing the existing iOS app's quality and security, and developing a completely new app with improved UI/UX and a modern tech stack.

Approach

Encora selected AWS as the platform of choice due to its extensive range of scalable and highly available computational resources, ensuring reliability and performance for unpredictable app loads. Additionally, AWS's robust security and diverse service offerings, such as EC2, RDS, and API Gateway, provided an optimal infrastructure for the backend requirements. Leveraging this robust infrastructure, Encora team effectively implemented a comprehensive solution that encompasses:

Cloud Architecture & Engineering - Developed a highly available and scalable cloud infrastructure on AWS and set up CI/CD pipelines for rapid deployments.

Product Development - Created a one-of-a-kind mobile application that brought together coaches, players, and scouts on a digital platform using Agile methodology and two-week sprints.

UX Design - Built on experience and expertise in developing mobile apps to craft a pixel-perfect UI for the app considering the age of the target audience.

AWS Services

Amazon EC2

Amazon API Gateway

Amazon RDS

Amazon SQS

Amazon Route 53

AWS Autoscaling

Results

The AWS-enabled solution brought substantial enhancements to the client’s platform, driving notable improvements in user engagement and performance. By leveraging AWS’s scalable and secure infrastructure, the client achieved a seamless and efficient digital environment for coaches, players, and scouts, leading to a robust increase in platform usage and satisfaction.