Social Media Suite Company: Scaling Engineering Capabilities to Accelerate Product Launches

Social Media Suite Company:

Scaling Engineering Capabilities to Accelerate Product Launches

Industry: Telecom & Media

Delivery Center: Europe and India

Scaling Engineering Capabilities to Accelerate Product Launches

Industry: Telecom & Media

Delivery Center: Europe and India

Industry Context

Marketing and brand monitoring software companies must adapt to evolving consumer behavior and increasing data volumes to deliver real-time insights. As brands demand more personalized, data-driven solutions, brand-monitoring software companies face pressure to create scalable, agile platforms that integrate new technologies. This complexity drives the need for advanced technologies to manage data and track cross-channel performance seamlessly.

Client Challenge

The client, a global leader in social listening and digital consumer intelligence, sought to scale its software engineering capabilities to support accelerated product launches and feature enhancements. Key initiatives included launching a new social platform and a journalist relationship automation solution. To achieve these ambitious goals, the client needed to quickly expand its engineering capacity and expertise across multiple cloud projects to drive innovation and enhance data analytics capabilities. Close collaboration and effective resource alignment became crucial to ensuring timely delivery and supporting the client’s continued growth and success.

Approach

To support the client’s rapid scaling and product launch needs, Encora delivered strategic engineering solutions and leadership, ensuring alignment with business goals and market demands.

The services provided by Encora are:

Product Management: Engineered the product offering in collaboration with the client. Encora leveraged insights from the evolving competitive landscape and provided immediate leadership through a product manager and team leaders

Product Development: Optimized platform performance and scalability, integrated social platforms, developed dashboards/widgets, enhanced search, and built journalist relationships

Machine Learning & AI Models: Leveraged AI and machine learning to personalize email briefings, predict performance metrics, optimize widget functionality, and enhance social media campaigns

UI/UXaaS: Designed and developed front-end UI/UX elements, enhancing the user interface and overall user experience to align with project goals

Approach - Social Media Suite Company Scaling Engineering Capabilities to Accelerate Product Launches

Results

By leveraging Encora's expertise in cloud engineering and software development, the client achieved rapid scalability, efficient product launches, and enhanced feature integration, enabling them to stay ahead in the competitive social media management space.

Notable outcomes of Encora’s solution are:

Cost and Time Efficiency: Encora’s rapid resource allocation and efficient cloud project staffing helped reduce overall delivery costs and accelerated time-to-market by 43%

Faster Development and Deployment: Our optimized platform and streamlined engineering processes enabled faster deployment cycles, cutting innovation timelines by 61%

Improved Platform Integrations: Successful integrations with key social media platforms like YouTube, Pinterest, Instagram, Facebook, and LinkedIn enhanced cross-channel performance

Enhanced Product Performance: Migration to the latest versions of Java and Spring, along with re-engineered widgets and plug-ins, improved platform performance and security while driving faster auto-analytics across the Cision product suite

Personalized User Experience: The introduction of email briefings provided end users with customized, real-time news feeds, enhancing user engagement

Stronger Strategic Partnership: Encora fostered a strong, long-term partnership with the client, improving engineering management stability and addressing turnover challenges