Modernizing the Real Estate Platform by Migrating Core Infrastructure and Re-architecting Systems

Encora assessed Movoto's infrastructure needs and recommended leveraging Amazon Web Services (AWS) for its market-leading cloud capabilities. AWS provides the essential services for hosting and scaling a data-intensive real estate platform, including computing power, storage capacity, security provisions, networking capabilities, data analytics tools, automated scalability, multi-region redundancy, serverless architecture, and more.  

Based on AWS's history of success enabling digital transformation and data-driven innovation, Encora shaped a phased modernization strategy centered on migrating Movoto's core systems to AWS's robust and flexible infrastructure.  

• Innovation Ideation - Mapped out Movoto’s information strategy, defining the ways in which data and innovation can power sustained, long-term growth. 

• Cloud Optimization: Unburdened the existing hardware to ensure adequate bandwidth for high amounts of data to be transmitted and shared in real time. 

• Product Development: Re-architected and developed the functionality for the company's core real estate portal. 

• Machine Learning & AI Models - Developed deep learning algorithms to personalize users' search results and improve conversion. 

• UX Design - Designed a new website that makes more strategic use of the company's data assets and delivers an enhanced digital experience. 

• DevSecOps Strategy & Planning - Translated the innovation roadmap into new core capabilities required to bring the information strategy to life. 

By leveraging AWS's expansive range of cloud, data, and infrastructure services, Encora empowered Movoto to transform its real estate platforms (www.movoto.com and www.ojohome.com) to unlock actionable insights, boost website performance, and deliver standout digital experiences.  

Specifically, the migration to AWS enabled: 

• Superior customer experience through a faster, more responsive portal backed by AWS's computing and networking capabilities. 

• A steady stream of real-time data fueled by AWS analytics tools like EMR, Redshift, and SageMaker. 

• Management of decision-making capabilities using real-time data processed via AWS Lambda and related services. 

• Reduced vulnerability to attacks thanks to AWS embedded security protections. 

• Improved time-to-market due to less overhead related to build and deployment by leveraging AWS CodeDeploy.