Migrating the Training Program to a Mobile App, Featuring Intuitive Design

Addressing the client's challenges required a strategic approach that leveraged Encora’s Google Cloud Partnership. We chose Google Cloud Platform (GCP) for its scalability, security, and cost-efficiency. The services provided by Encora are:

• Product Management: Encora was a trusted advisor, offering guidance in product strategy, discovery, and delivery. 
  
  
• Product Strategy and Ideation: The team received a skeletal design from the client, transformed it into features, and created a roadmap for development. The MVP was released in June 2023. The app was formally live in the App store in September 2023, with a complete revamp of the app's layout, content, and theme, ensuring the design met industry standards and aligned with the intended target market. 
  
  
• Product Development: Our experts transformed the client's basic design into robust features and advocated for a hybrid app approach to save valuable development hours. The Proof of Concept (POC) for collecting customer feedback was successfully accepted, and the feedback feature was fully developed in the latest version of the app. Implemented the Push Notifications feature for inactivity, which helps re-engage inactive users and the Service Tracks feature for detailed user behavior insights. 
  
  
• Web & Mobile App Design and Development: Encora revitalized the basic design of the mobile app to give it a retro, sporty look that appeals to millennials and Gen-Z, and seamlessly integrated these features into the website as well. We also implemented gamification components such as accomplishment streaks, displayed when the user trains consistently, and the power-up meter, which charges with consistent training. The app was tested for usability, and the design was improved to provide a seamless user experience. 
  
  
• Application and Product Maintenance: The application has been meticulously maintained after a successful launch to ensure ongoing excellence. There have been zero app crashes since launch, and the app smoothly caters to multiple users without any performance lags. The team advocated the need for a hybrid app to accommodate the Android build for later release, thus saving development hours for the client. Additionally, the latest feature of the app incorporates the feedback feature, which was developed without third-party integration. As a result, users can provide valuable insights and enhance their experience with the application.
  

The Mental Wellness app was successfully launched on time with zero build issues, delivering high-quality results and positive user feedback. Some of the notable results of Encora’s solution include:

• Increased App Performance: 114 total downloads, with daily active users growing to 15 and an average session duration of 5 minutes

• Improved User Engagement: 61% increase in conversion rates and 35% boost in user retention, reflecting strong user interest and loyalty

• Enhanced Infrastructure and Security: Push notifications and automated scaling improved user engagement and handled usage spikes. Reinforced security measures safeguarded sensitive information, building user confidence

• Reduced Operational Costs: Google Cloud Functions provided a cost-effective, auto-scaling serverless architecture, while Firebase integration streamlined development and management processes

• Strengthened Client Partnership: A collaborative partnership between Encora and the client fostered continuous innovation to enhance physical and mental well-being through science-backed training programs