success/global-media-tech-leader-enhancing-media-production-and-asset-management

Global Media Tech Leader: Enhancing Media Production and Asset Management

Global Media Tech Leader:

Enhancing Media Production and Asset Management

Industry: Telecom & Media

Delivery Center: Brazil

talk to an expert

Enhancing Media Production and Asset Management

Industry: Telecom & Media

Delivery Center: Brazil

talk to an expert

Industry Context

Media & Entertainment firms produce, consume, and store large volumes of data. Efficient and accurate navigation of this content is crucial for creating new content and streamlining workflows. Depending on the complexity of the scenario, the technologies currently in use may lack the ability to appropriately correlate different types of assets and systems. To navigate these challenges, forward-looking organizations are exploring advanced technologies including AI. 

Industry Context Global Media Tech Leader: Enhancing Media Production and Asset Management

Client Challenge

The client, a global leader in audio/video content creation & distribution platforms, sought to leverage digital technologies to enhance content indexing and search capabilities within their Media Production and Management products to streamline Media Workflows. To validate these technologies through proof-of-concepts, they were looking for a partner knowledgeable about domain-specific issues including creating and managing metadata, optimizing search tools, with experience in knowledge Graphs and Large Language Models. 

Client Challenge Industry Context Global Media Tech Leader: Enhancing Media Production and Asset Management

Approach

By leveraging its Co-Innovation Framework and advanced digital technologies, Encora created a solution that significantly accelerated the process of transforming unstructured news articles into structured semantic representations within a knowledge graph. Additionally, it streamlined information retrieval and discovery through a conversational interface. The services provided by Encora include: 

  • Innovation Ideation:
    • Utilized Encora’s Co-Innovation Framework
    • Encora’s Data Scientists were responsible to evaluate public research, architectures and technologies providing solution alternatives to address the problem space
    • Client’s domain knowledge was key to identify key use cases to be demonstrated

  • Product Development: Designed and developed a solution that extracts Knowledge Graphs from unstructured news posts, further enriching them with external data sourced from the WikiData ontology

  • Machine Learning & AI Models: Utilized Semantic cluster aggregation combined with Large Language Models (LLM) to resolve object duplication and to infer a multi-layer taxonomy hierarchy from extracted data, providing detailed classification for identified entities

  • LLM-Powered Virtual Assistants: Leveraged multi-step LLM powered approach to identify entities and relationships inside the text and suggest classifications. LLM was also used to enable a chat interface with the knowledge graph, allowing users to extract insights from the data using natural language 
Industry Context Industry Context Global Media Tech Leader: Enhancing Media Production and Asset Management

Results

Notable outcomes of Encora’s collaboration with the client include: 

  • Accelerated Knowledge Extraction: Reduced the time to generate structured semantic representations from unstructured news articles- from potentially weeks, due to the time required for data schema modeling, data processing, and database creation—to just hours in sampled scenarios
  • Rapid Information Retrieval/Discovery: Enabled effortless and fast information discovery and retrieval, reducing the time from hours- often dependent on the user's technical expertise and data familiarity- to just seconds using a conversational interface
  • Improved Workflow Efficiency: The solution demonstrated a significant potential to streamline media workflows, empowering users to efficiently extract, structure, and retrieve valuable insights from unstructured media asset data 
Results Industry Context Global Media Tech Leader: Enhancing Media Production and Asset Management

Knowledge Graph Generation Time

Knowledge Graph Generation Time

Information Retrieval Time

Information Retrieval Time

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Innovation Acceleration

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Santa Clara, CA

+1 (480) 991 3635

letstalk@encora.com

Innovation Acceleration