Cision: Accelerating Product Innovation

Industry Context

Digital transformation is reshaping the PR and earned media industry. Brands face increasing pressure to innovate and deliver solutions that align with the need for advanced analytics and deep insights into consumer preferences to stay relevant and engage customers successfully. With traditional metrics failing to deliver, companies are racing to harness AI-powered analytics, real-time social monitoring, and automated relationship tools to measure impact or respond instantly in an intensely dynamic media landscape.

Client Challenge

Our client Cision, a global leader in PR and earned media solutions, sought to scale their software engineering capacity to launch two new products: an Integrated Social Platform and a Journalistic Relationship Automation Solution.

However, their internal skill and capacity gaps hindered progress. This was compounded by engineering leadership turnover which disrupted continuity. Immediate scaling of engineering capacity for multiple cloud projects was critical to deliver on tight timelines. Cision thus sought a technology partner to provide expertise, fill resource gaps, and ensure the successful and timely launch of their new solutions.

Results

Encora’s engineering expertise, rapid resource allocation, and unwavering commitment to excellence drove continued success for Cision in a competitive industry landscape. Some of the notable outcomes include:

Accelerated Innovation: Delivered highly functional dashboards and advanced search capabilities; Re-engineered plug-ins and widgets, enabling rapid auto-analytics and responsiveness; significantly reduced product development cycles

Improved Business Outcomes: Consistently met tight timelines, accelerating new product launches; lowered overall delivery costs while maintaining high-quality outputs

Strengthened Strategic Positioning: Reinforced Cision’s reputation as a product and service leader within the PR and earned media industry; positioning Cision as a preferred choice for global brands

Enhanced Collaboration and Trust: Encora emerged as a trusted strategic partner, building strong relationships with Cision’s engineering management and overcoming turnover-related challenges

Accelerating Product Innovation

Accelerating Product Innovation

Industry Context

Client Challenge

Approach

Results

Innovation Lifecycle Timeline

Time-to-Market

Accelerate Your Path
to Market Leadership

Speak With an Expert

Accelerating Product Innovation

Accelerating Product Innovation

Industry Context

Client Challenge

Approach

Results

Innovation Lifecycle Timeline

Time-to-Market

Accelerate Your Path to Market Leadership

Speak With an Expert

Accelerate Your Path
to Market Leadership